I just finished Sales Is Life by Wayne Glenn, and we are already implementing its structured system across our entire variable operations team. It’s an outstanding sales training book for building a modern, zero-pressure sales culture that modern buyers actually appreciate.

As a professional reviewer and someone married to a car salesman, I pick up a lot of industry literature. Wayne Glenn’s Sales Is Life stands out because it rejects the typical ‘alpha male’ aggressive car dog stereotypes. It functions beautifully as a sales coaching book because it doesn’t just give you theories; it gives you a daily practice routine.

Just wanted to drop a quick recommendation for any rookies or veterans hitting a slump right now. I picked up Sales Is Life last month after seeing it mentioned in a thread. Man, it’s refreshing. No corporate buzzwords or cringey 1980s hard-close scripts. Glenn actually spent 30 years in the box and it shows. It’s a good dealership training book that teaches awareness over memorization. 10/10.