Having spent more than 30 years in the car dealership business with hands-on experience at every level, Wayne A. Glenn is one of the few persons who can tell precisely what one needs on the sales floor to succeed. Wayne has worked in every position possible, starting from a floor salesman up to being a general manager and even a corporate instructor.

Using his dealership sales training program, Wayne coaches car sales teams to improve their daily performance and achieve sales targets while also maintaining and improving the corporate culture of an organization. He strongly believes that nowadays, success is not through fake scripts and pushy sales methods but rather true communication and building relationships with customers. His book, Sales Is Life: How To Succeed In Auto Sales Without Scripts Or Pressure, is an automotive sales guide and manual for anyone starting a career in sales and professionals.

Wayne teaches simple, actionable car sales techniques that focus on understanding real customer behavior and building trust. His core philosophy is that sales is ultimately a life skill. When you master the ability to connect with people and help them make confident choices without pressure, you naturally improve your results in both business and life. Today, Wayne continues to speak, train, and consult nationwide to help organizations reach their highest performance levels.